The Market for Gun Safety

Gun Safety Technology and Consumer Choice

There is not a one-size-fits-all solution to gun safety.

In a 2019 national market research study of gun owners, 85% of respondents said it is the consumer’s right to choose whether or not he/she wants to purchase a gun with smart technology.  

Consumers should have the option to purchase personalized firearms, both to safeguard their families against unintentional injury and to provide certainty that their guns will be rendered unusable if stolen.

In the 2019 study, the majority of respondents said the reason for their interest was safety, security, and/or peace of mind. While gun owner interest in safety is high, there has been little innovation in firearm safety in the past few decades. Traditional firearm manufacturers have so far failed to capitalize on the significant demand and market potential for gun safety technologies.

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67% of respondents said that safely securing and storing their firearms was extremely important, and nearly all the nearly all said this is at least “somewhat” important.

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More than half (54%) of gun owners who are informed about smart gun technology say they definitely or probably would buy it.

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For the demographic group of respondents with children in the household, 65% said they would buy.

Gun Safety Technology and Law Enforcement

  • Gun safety technology could render the 500,000 weapons stolen each year unusable, benefitting law enforcement and discouraging theft.
  • Off-duty officers often take their firearms home or store them in their cars, which can lead to accidents or misuse that gun safety technology would help prevent.
  • In 2016, the Department of Justice released standards for smart guns to help guide smart gun manufacturing.
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On average, only about 11% of stolen firearms are recovered.

Other potential markets include:

  • Private security officers
  • Air marshals
  • Courtroom officers
  • University police and school resource officers
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